2001- 2003 Bachelor of Communication Studies
The University of Waikato
Majored in Management Communication and Public Relations
2004 Postgraduate Diploma in Public Relations
2006 Master of Management Studies
A two paper dissertation titled ‘A critical investigation on the English speaking movement in New Zealand
Secondary School - Christchurch Girls'High
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Leadership Seminar - University of Waikato Performance Certificate - Royal School of Ballet Peer Support Training
Voice coaching – Rew Shearer, Creative Direcor, The Radio Net work
Acting Coach - Sally Spencer-Harris, Studio 111
Voice and Acting - Paulus Romijn
Voice - Isobel
321 Action Acting Course - NOVA
Member - Public Relations New Zealand Association
Member- Golden Key Honours Society
Welcome to my page
Hi, I’m Gaia and I am a Marketing Consultant. My speciality is product and brand development with a focus on effective marketing strategies that build your brand and drive better sales. My company GCC Ltd draws on experience in TV, radio, direct selling & network marketing. In this blog you will find some of the media work I have done over the years.
About Me
- Gaia Chinniah
- An astute, conscientious and results focused individual,who has demonstrated leadership, organisational and advanced communication skills with the ability to remain focused in challenging and rapidly changing environments. Very honest and sincere. Has excellent interpersonal skills and able to relate to people across all levels.
Blog Archive
my slideshow
Work Experience
2011 - Current
Marketing Consultant - GCC Ltd (Gaia Chinniah Consultancy)
2008 - 2011
Marketing Executive (Brand Developers, TV SHOP)
To assist in the development of new products and execute the demonstration of these products on Television. Reviewing all aspects of marketing for Brand Developers from marketing material , scripts, demonstrators and sales consultants. Build relationships internally with relevant departments and with product inventors and trial participants. Analyse products and areas of the business from a consumers point of view. Provide a link between management and other areas of the business.
· Product Testing
· Product Development
· Product Training
· Marketing Strategies
· Presenting Advertorials
· Script Writing
· Management of Demonstrators
· Directing Shoots
· Demonstration
· Liaising with product creators
· Voice Overs
· Improvement of Productivity in all aspects of the business
· Reviewing and editing all marketing material
• Media Scheduling NZ/Aus
2006-2008 Fundraising Coordinator
Greenpeace NZ
Responsible for the day to day management of fundraising teams to achieve targets and for implementing systems to aid with the efficiency and effectiveness of the Face to Face fundraising programme. Was slso responsible for other areas such as: bringing in 90% of Greenpeace NZ’s income, market research, international fundraising programmes.
· Setting up the door programme in Austria, reviewed programme in Sweden
· Presented coaching workshop/seminar at annual Fundraising conference in Amsterdam
· Member of the "Oceans" campaign team – conducted research on health organisations. Part of developing Red Fish Guide
· Filled in as Face2Face Manager for 6 weeks
· Team Leader for GPNZ Market Research Committee
· Attended a Women and Leadership course
· David Foreman – Leading Teams course
2005 - 2008 Content and Promotions Assistant
The Radio Network
· Assist in the day to day running of the business. Responsible for a variety of activities such as:
· researching and maintaining events channel on web business YourBiz
· Content management
· Development of marketing strategies
· Collating statistical information to measure success of the YourBiz website
· Public relations
· Relationship management with accounts
Promotions – Classic Hits/Viva/Flava
Compile reports at events Crosses from events to radio station (live & prerecorded) Relationship management Public relations Emceeing - North Harbour Rugby, Movie Premiers, St Heliers fun days Strategy development & execution
2005-2008 Classic Hits – Promotions Coordinator
Assisted in coordinating large events Time Saver Traffic announcer Traffic and Weather Reports nationwide for all radio stations such as Newstalk ZB, Classic Hits, Hauraki, Flava, Radio Sport Traffic producer Trained for producing traffic for announcers
2006 - Current (was a contractor, now full time)
Brand Developers (TV Shop)
Goodmorning, Morning Show Australia, Dave & Kim Show – advertorials, Thin Lizzy TVC, Voice overs
2004-2005 L.J Hooker (Temporary full- time position)
Public Relations Consultant
Produced several publications for the company, developed media strategies to get maximum exposure and maintained relationships with internal and external stakeholders. 2003- 2004 Pacific Retail Finance Account Manager Successfully managed a large database of clients, developed key sales, persuasion and negotiation skills and gained the knowledge of a wide variety of computer programmes as well as key financial skills.
2003 (The University Of Waikato) Public Relations and Marketing Office
Ground level PR Developed skills in negotiation with potential clients use Waikato University’s advertising campaign material in their work environment. Identified and set targets, research, interpersonal communication, service and sales strategies. 2003 University of Waikato Tutor Introduction to Public Relations Paper Plan, tutor and assess course material and mark examinations working closely with Lecturers
Marketing Consultant - GCC Ltd (Gaia Chinniah Consultancy)
2008 - 2011
Marketing Executive (Brand Developers, TV SHOP)
To assist in the development of new products and execute the demonstration of these products on Television. Reviewing all aspects of marketing for Brand Developers from marketing material , scripts, demonstrators and sales consultants. Build relationships internally with relevant departments and with product inventors and trial participants. Analyse products and areas of the business from a consumers point of view. Provide a link between management and other areas of the business.
· Product Testing
· Product Development
· Product Training
· Marketing Strategies
· Presenting Advertorials
· Script Writing
· Management of Demonstrators
· Directing Shoots
· Demonstration
· Liaising with product creators
· Voice Overs
· Improvement of Productivity in all aspects of the business
· Reviewing and editing all marketing material
• Media Scheduling NZ/Aus
2006-2008 Fundraising Coordinator
Greenpeace NZ
Responsible for the day to day management of fundraising teams to achieve targets and for implementing systems to aid with the efficiency and effectiveness of the Face to Face fundraising programme. Was slso responsible for other areas such as: bringing in 90% of Greenpeace NZ’s income, market research, international fundraising programmes.
· Setting up the door programme in Austria, reviewed programme in Sweden
· Presented coaching workshop/seminar at annual Fundraising conference in Amsterdam
· Member of the "Oceans" campaign team – conducted research on health organisations. Part of developing Red Fish Guide
· Filled in as Face2Face Manager for 6 weeks
· Team Leader for GPNZ Market Research Committee
· Attended a Women and Leadership course
· David Foreman – Leading Teams course
2005 - 2008 Content and Promotions Assistant
The Radio Network
· Assist in the day to day running of the business. Responsible for a variety of activities such as:
· researching and maintaining events channel on web business YourBiz
· Content management
· Development of marketing strategies
· Collating statistical information to measure success of the YourBiz website
· Public relations
· Relationship management with accounts
Promotions – Classic Hits/Viva/Flava
Compile reports at events Crosses from events to radio station (live & prerecorded) Relationship management Public relations Emceeing - North Harbour Rugby, Movie Premiers, St Heliers fun days Strategy development & execution
2005-2008 Classic Hits – Promotions Coordinator
Assisted in coordinating large events Time Saver Traffic announcer Traffic and Weather Reports nationwide for all radio stations such as Newstalk ZB, Classic Hits, Hauraki, Flava, Radio Sport Traffic producer Trained for producing traffic for announcers
2006 - Current (was a contractor, now full time)
Brand Developers (TV Shop)
Goodmorning, Morning Show Australia, Dave & Kim Show – advertorials, Thin Lizzy TVC, Voice overs
2004-2005 L.J Hooker (Temporary full- time position)
Public Relations Consultant
Produced several publications for the company, developed media strategies to get maximum exposure and maintained relationships with internal and external stakeholders. 2003- 2004 Pacific Retail Finance Account Manager Successfully managed a large database of clients, developed key sales, persuasion and negotiation skills and gained the knowledge of a wide variety of computer programmes as well as key financial skills.
2003 (The University Of Waikato) Public Relations and Marketing Office
Ground level PR Developed skills in negotiation with potential clients use Waikato University’s advertising campaign material in their work environment. Identified and set targets, research, interpersonal communication, service and sales strategies. 2003 University of Waikato Tutor Introduction to Public Relations Paper Plan, tutor and assess course material and mark examinations working closely with Lecturers
Training & Courses
Leadership Seminar - University of Waikato Performance Certificate - Royal School of Ballet Peer Support Training
Voice coaching – Rew Shearer, Creative Direcor, The Radio Net work
Acting Coach - Sally Spencer-Harris, Studio 111
Voice and Acting - Paulus Romijn
Voice - Isobel
321 Action Acting Course - NOVA
Member - Public Relations New Zealand Association
Member- Golden Key Honours Society
Readers
Followers
Interests
Tops Dance Studio (Teach D'artagnan Kennedy) - Latin Dance Medals
Royal School of Ballet - Performance Certificate
Yoga
Running
Gym
Reading
Cooking
Music
Royal School of Ballet - Performance Certificate
Yoga
Running
Gym
Reading
Cooking
Music